The automotive industry frequently receives large orders, and in 2020, New Song AGV business rose against the trend.

As a leading domestic AGV enterprise, the epidemic has not hindered the progress of Siasun. Whether in the traditional automotive industry or emerging fields, both in the domestic and overseas markets, Siasun's AGV business continues to maintain considerable growth. Currently, its AGV market share has exceeded 10,000 units.

Wang Yupeng, Vice President of Siasun Robot & Automation Co., Ltd. Mobile Robot Business Group

Siasun AGV Business Rides the Wave Despite Headwinds in the Automotive Industry

According to Wang Yupeng, Vice President of Siasun Robot & Automation Co., Ltd. Mobile Robot Business Group, in 2020, the demand for Siasun AGVs from high-end automotive customers increased rather than decreased. We successfully joined the BMW Group's global qualified supplier system and signed a three-year business framework contract; we reached a framework agreement for the deployment of laser forklifts in Michelin tire factories worldwide, and implementation has already begun; business with Mercedes-Benz, Honda, Toyota, and Volkswagen is progressing smoothly, and we have also received a bulk order of nearly 200 high-precision docking AGVs from a well-known domestic power battery manufacturer, with nearly half to be used in German factories. ”

Image: Siasun AGV in a BMW factory

Image: Siasun AGV at Shaanxi Automobile

In addition, during the epidemic, Siasun also received an order for nearly 100 assembly AGVs from a US new energy vehicle factory in Shanghai. Wang Yupeng stated: "This project represents a completely new concept and model for vehicle manufacturing. We believe that the successful implementation of this project will serve as a benchmark demonstration in the automotive field."

In the overall sluggish automotive market, Siasun's ability to swim against the tide is, according to Wang Yupeng, due to Siasun AGV's leading technological advantages and excellent team in automotive manufacturing and parts, and also because the mid-to-high-end market Siasun focuses on recovered quickly from the impact of the epidemic. "During the most severe period of the epidemic, we believed that the market this year would be very pessimistic. However, as the epidemic stabilized, Siasun's AGV business gradually recovered. The progress of the business in the first half of the year was completely unexpected, and there was even some growth compared to the same period last year. The main reason may be that in recent years, Siasun AGV has focused on high-end and high-quality customers, especially major industry leaders. These customers have not reduced their investment, and these customers have also recovered from the impact of the epidemic relatively quickly. We are still confident that in the second half of this year, as the epidemic stabilizes, demand in the high-end market will further expand, and we will achieve our predetermined market sales targets."

In addition to the automotive industry, Wang Yupeng also mentioned that Siasun has also achieved remarkable results in intelligent manufacturing, semiconductors, 3C, commercial medical, grain, oil, tobacco, alcohol, daily necessities, logistics, warehousing, and distribution, laying a solid foundation for achieving its 2020 business goals.

Image: Siasun AGV application in the new energy industry

Multiple Service Institutions Assist in Resumption of Production, Simultaneous Advancement of Domestic and Overseas Markets

In the early stages of the epidemic, in order to quickly recover from the impact and inconvenience caused by the epidemic, Siasun's headquarters and various service departments and service institutions across the country worked together to provide significant efforts and assistance for the implementation of Siasun mobile robot projects. At the same time, Siasun's domestic and overseas AGV businesses were also able to proceed rapidly.

Wang Yupeng explained, "Taking Wuhan, where the epidemic was most severe, as an example, SAIC-GM Wuhan factory is Siasun AGV's largest customer, with nearly 700 AGVs deployed across four major process workshops. After receiving the notice to resume work and debugging on April 10, the company provided strong support, with Siasun-produced masks provided to various process workshops. At the same time, Siasun's Wuhan service office immediately entered the enterprise to help the enterprise quickly resume production and work, receiving unanimous praise from the customer."

In addition to domestic projects, Siasun AGV currently has nearly 100 million yuan in overseas projects under implementation, mainly concentrated in Europe and Southeast Asia. "Due to the epidemic, the deployment of our overseas projects has indeed been affected to some extent, but we have been communicating and coordinating through various channels. As the epidemic ends, we believe that market development and layout will accelerate."

Wang Yupeng mentioned that in 2020, Siasun will focus on deploying a German new energy battery project. This is another major breakthrough in the European market following the successful implementation of the UK Land Rover project. Nearly 100 high-precision docking AGVs will be deployed in the core sections of major process workshops. After the epidemic stabilizes, Siasun's German company will be officially put into use, providing strong support for Siasun AGV's business in radiating the European market, and also increasing the pre-sales and after-sales localization support for new and old overseas customers.

Wang Yupeng believes that due to the impact of the epidemic, the growth rate of demand in the AGV industry will definitely decline in the short term, "The basis for this judgment is that the largest demand in the AGV field still depends on the expansion investment in the industrial manufacturing field. Due to the impact of the epidemic, the short-term investment in the manufacturing field has been affected, indirectly affecting the demand for the AGV market. However, at the same time, the willingness of manufacturing enterprises to reduce their reliance on human labor will increase significantly due to the epidemic. Therefore, in the long run, the trend of rapid development will continue."

Image: Siasun AGV in an Yili factory

Focusing on the Commercial Market & Comprehensive Product Line Layout

The steady development of Siasun AGV in multiple fields is inseparable from its focus and investment in products. Wang Yupeng stated: "Siasun AGV develops nearly ten new products every year, mainly to prepare for future needs in different application scenarios in industrial sites and conduct product testing in advance, especially the verification of new production mode replacements in the industrial manufacturing field. Siasun has always maintained close cooperation with demand customers."

Image: Siasun composite robot

Wang Yupeng believes that a comprehensive product line layout is one of Siasun's competitive advantages. Since the epidemic, the demand for mobile robots in the consumer market, especially the medical system, has increased significantly, and Siasun is also in the process of layout. "Especially in the fields of robot disinfection and pharmaceutical delivery, we believe that this market will become a blue ocean after the epidemic. Currently, Siasun adopts a unified mobile platform technology combined with different scenario customizations in the commercial market, and adopts a mass-produced product strategy for some application scenarios. Continuously increasing investment in related technological research and development and increasing market promotion efforts will be Siasun's focus this year."

Wang Yupeng mentioned that the modularization of the mobile platform is a product concept that Siasun has always adhered to. Technological breakthroughs have always focused on advanced navigation algorithms, and at the same time, they are perfectly combined with the characteristics of industry customer needs. This is the experience of Siasun AGV's successful development and good reputation over the years.

In Wang Yupeng's view, technological factors are paramount to the development of the industry. "Technological progress solves industry pain points and is also the selling point for us practitioners. Only those teams with deep technological accumulation and emphasis on research and development can go further and be more competitive. This year is indeed a special year, and all AGV practitioners face unprecedented challenges: ensuring cash flow, project acceptance, and the healthy operation of the enterprise, while also facing research and development investment for technological upgrades. In short, I think it is a wise choice to act according to the actual situation of one's own enterprise, doing what one should and not doing what one shouldn't."

agv, epidemic, field, market, business, customer, demand, project, we

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